Research Services Conceptual Model

The conceptual model shown below outlines the four quadrants of the Research Services approach. Some projects encompass all four phases, some only one or two, and some circle the model several times. Because projects can vary so much in time and scope, the model is intended as a general guide to the kinds of Research Services CPP can provide.

Improving performance is the ultimate objective of CPP's Professional Services. Research Services can help your organization define and measure performance - from the individual level to the organization level – and make the best use of those performance measures.

How can Research Services help you improve the performance of your organization? Through Assessment, Evaluation, and Application.

Assessment

For 50 years CPP's core business has been selling assessments. As a result of working on some of the world’s best and most popular tools, CPP researchers have expertise in developing new assessments, revising existing assessments, and handling the vast quantities of data that can result from research projects. CPP researchers work with customers to determine specific assessment needs and data handling preferences.

Evaluation

What do these data tell you? CPP researchers can help you sift through your assessment data and make sense of it at the individual, team, department, or organizational level. CPP researchers can help evaluate the effectiveness of past practices, ROI, or examine new applications of CPP's or our customer’s products. In addition, groups of interest can be compared against some of the many normative groups available in CPP's data archives.

Application

How can you take advantage of those findings? CPP's Research Services provides data-based solutions and recommendations developed through years of working with our tools and customers. By working with customers, CPP researchers present findings, solutions, and recommendations in ways that are relevant and useful for the customer, striving to leverage data and ultimately, improve performance.